Read All About It – Dulux at 90
Dulux is celebrating its 90th anniversary with a glossy coffee table book that depicts the development of living and interior design over the decades.
All proceeds from the sale of Dulux 90 will go directly to three selected charities – The Outward Bound Trust, Rainy Day Trust and Old English Sheepdog Rescue & Welfare.
The limited edition book covers the development of the product from its inception to groundbreaking developments, including the first permanent alkyd-based paint, as well as the first color samples, specification books and color consultancy services.
It delves into the origins of the business – and describes how the company transformed a technology originally developed for the automotive industry into the first synthetic paint for professional decorators – from paints that could be sprayed on cars to quick-drying, long-lasting decorative paints .
The book features contributions from experts in science and design, each examining the major trends and colors that have shaped the decades from the 1930s to the present day.
Contributions come from writer and journalist Dominic Bradbury, who describes how the bright, bubbly blues of the 1950s embodied a bold new national self-esteem, while curator Alexandra Loske reveals how the 1970s were a decade of the Cold War and warm colors with oranges who ruled the sleeping place; while the 1990s chapter was written by designer Laurence Llewlyn-Bowen, who explored the rise of rock and roll colors towards the end of the century, spearheaded by the “purple revolution”.
And of course also a chapter on the most famous brand ambassador, the Dulux Dog.
Nuno Pena, Marketing Director UK&I, comments: “By donating all of the proceeds from the sale of the book to charity, we are excited to help young and disadvantaged people overcome obstacles and support those in the UK home improvement business – and beautification industries have worked making sure the Old English Sheepdog continues to thrive. ”
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